Value Messaging defines the key differentiators of your organization, its products and services, and then ensures this differentiation is being communicated to key decision makers in a clear, concise and actionable way.  It makes sure that you are positioning your solution in the mind of the individual decision makers based on their perception of need and value.

FOCUS shows your sales and marketing organizations how to deliver the right message using the right tactics to the right buyers at the right time.  FOCUS helps you bring sales and marketing together -- with everyone working on the same team, moving in the same direction, and using the same messages.  FOCUS is designed to encourage your sales and marketing teams to work together to define, build and script solutions.

Strategic Account Analysis provides the objective insight you need to understand your prospects' perceptions and why your organization wins and loses business.  This will allow your company to modify its sales message so that it focuses on the most common issues faced by your customers.  In crafting this sales message, it takes into account market and economic dynamics that can significantly impact the decision process.

Buy/Sell Analysis discovers the reasons your customers buy from you and the processes you follow to sell to them.  Understanding these facts and aligning your selling process to your customer's buying process can strengthen future sales and allow the sales organization to focus truly on the client's needs in order to produce the company's desired results.  This information allows companies to focus on those opportunities that will most likely result in sales that take less time to close and that are most profitable.